{
"@context": "https://schema.org",
"@type": "Person",
"name": "David Maxwell",
"jobTitle": "Founder, Spin State",
"description": "Founder and coach for founders. Author of The Inner Path of Leadership. Built three companies and raised £10.5M in funding before building Spin State.",
"url": "https://www.yourspinstate.com",
"image": "https://www.yourspinstate.com/david-maxwell.jpg",
"sameAs": [
"https://www.linkedin.com/in/davidmaxwell-spinstate/",
"https://www.amazon.co.uk/dp/B0GN39XM6R"
],
"worksFor": {
"@type": "Organization",
"name": "Spin State"
},
"award": [
"IoD Director of the Year 2022",
"TEDx Belfast Speaker 2012"
]
}
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How is this different from other coaching programs?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most coaching programmes stop at the inner work — purpose, clarity, mindset. Most consultancy programmes skip the inner work and go straight to systems. Spin State does both, in the right order: Vision, Strategy, Operations. You leave with a purpose statement everyone can repeat, a 3-year Vivid Vision your team can visualise, five measurable goals with named owners, and a weekly rhythm that survives without you driving it."
}
},
{
"@type": "Question",
"name": "How much time will I need to commit each week?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Expect the early phase, purpose and vision to take more time and reflection, as it sets the foundation. Once that's in place, the Goals and Objectives & Key Results framework becomes more tangible and practical, with a lighter weekly rhythm to keep it alive. The front-loading means sharper focus later, and the more you put in at the start, the greater the payoff as momentum builds."
}
},
{
"@type": "Question",
"name": "Will this work for my specific situation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, because The Spin State Operating System is designed to fit your business, not the other way around. Purpose and Vision work anchors it to what matters most to you, while the Goals and Objectives & Key Results framework makes it tangible for your team. Whether your challenge is focus, accountability, or everything landing back on your desk, the rhythm adapts to your situation so progress becomes predictable."
}
},
{
"@type": "Question",
"name": "How soon will I see results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most founders notice a shift within the first 30 days with greater clarity. By 90 days, you'll have a shared vision and clear goals in motion. From there, the weekly rhythm compounds, momentum builds, accountability sticks, and results become visible faster than you expect."
}
},
{
"@type": "Question",
"name": "Do you offer payment plans?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You can pay upfront for the best value, spread payments monthly, or choose a weekly plan to match cash flow. We've designed flexible options so cost never blocks you from installing The Spin State Operating System."
}
},
{
"@type": "Question",
"name": "What happens after the 6 month programme ends?",
"acceptedAnswer": {
"@type": "Answer",
"text": "When the 6-month programme ends, you don't just stop, you have a choice. Many clients stay with us to prepare for their first full Objective & Key Result review, ensuring the system keeps working and improving. You can also join Spin State's wider vision, connecting with like-minded leaders who are embedding purpose, clarity, and accountability in their businesses."
}
}
]
}